TikTok is a social media platform that allows users to make and watch short videos with music or custom theme songs. While users can browse and watch other users’ content on TikTok without contributing, the app has also made it incredibly convenient for users to create videos. But, before we get into the app’s features, you might be curious about TikTok’s origins – and with good reason: the app’s rise to global fame is fascinating. ByteMedia owns the app, which first launched a Chinese version called Douyin in September 2016. A year later, TikTok, which uses the same software as Douyin, was launched as Douyin’s worldwide counterpart. Soon after, ByteMedia acquired Musical.ly, a lip-syncing app, and the two apps were combined in August 2018, quickly gaining popularity. Because of this rapid growth, some creators have become extremely well-known and have attracted media attention. With the app capturing 800 million active users globally, TikTok is a marketer’s dream, but how effectively do TikTok advertisements work? And is it even possible to advertise on it as a small business? If you’re wondering about marketing on TikTok but don’t know where to begin, we’ve got you beat. We’ve done the homework, scrolled the images, and put together a whole helpful guide that will give you the resources you need to grasp TikTok advertising, its user base, and its numerous features and glitches. Some brands try out paid services such as buy TikTok likes services to grow their instant reach on TikTok.
Let’s check out how to use the TikTok platform!
Before getting started with the ways, let’s see who uses the TikTok platform.
So, who’s keeping an eye on all of these content creators? Most TikTok users are under the age of 30, particularly those from Generation Z – 41% of TikTok users are between the ages of 16 and 24. With this age group’s purchasing power growing, it’s more important than ever to understand TikTok ads and ways to boost TikTok growth.
How To Utilize TikTok For Marketing?
It’s still early days in the TikTok advertising world, as it’s only been around in its current form since late 2018. While there may be major changes in the future, here are some of the current ways a company can use the app for marketing itself:
Create An Engaging Profile
Creating an account, generating the content, and growing an audience on TikTok are probably the best low-budget marketing hacks. However, creating videos that not only endorse your brand but also attract viewers is a fine art. Because users don’t use TikTok to watch commercials, any brand interested in participating should understand the type of content that’s popular before launching an account.
Working With Niche-related Influencers
Working with a TikTok influencer relevant to you to endorse your product is a happy medium between paying thousands of dollars for TikTok commercials and attempting to create your own content. All kinds of businesses have begun to do this, from well-known brands like Elf Cosmetics and Petco to small business owners trying to promote a standardized item.
You may have heard rumors that TikTok will offer shoppable videos. This is a brand new feature that has been available on Douyin for some time and is currently being tested by a little under TikTok influencers. Shoppable videos, similar to Instagram’s “swipe up” feature and shoppable posts, would allow customers to attach a URL to their TikTok advertising videos such that users could be directed to their store with a single tap. While TikTok has confirmed that it is testing the feature, it hasn’t said when – or if – it will be made available to a wider audience, so shoppable videos aren’t currently a viable option.
When it comes to TikTok advertising, this seems like a no-brainer, but it’s currently only available in a few countries and comes with a high price tag. TikTok advertising can take a variety of forms, including:
- Pre-roll ads: Videos that begin playing as soon as the app is opened.
- Ads that display when users click through their feeds are known as in-feed ads.
- Hashtag competitions that are promoted: Videos that inspire users to upload content using a custom hashtag.
- Effects of a distinct brand: A custom effect filter for users to use in videos, comparable to Snapchat and Instagram but with brand-specific details.
We hope you got to know some notable tactics to leverage TikTok for marketing. Make use of the above tactics to grow your instant visibility.